Anthony's experience with wine started as a child, growing up on the family vineyard in the St Emilion region of Bordeaux. After studying viticulture and oenology, he held a number of posts including 'chef de culture' at various prestigious Bordeaux chateaux.
In 2011, he became an independent consultant - advising wine estates on both the left and right banks of Bordeaux and abroad on all aspects of vineyard management from a technical audit before purchase to utilising new technologies such as drones.
Anthony has a natural affinity with the land and with the vines along with a strong interest in technology and how it can enhance viticulture and wine making. As a result, he is driven by how best to balance nature and technology in the pursuit of excellence. With his feet firmly in Bordeaux tradition, he always has an eye to the future and he has well-grounded points of view on how best to ensure that the vineyard is truly sustainable in the broadest sense and for the long term.
"Experience is important, but an affinity with the land and intuition for winemaking really make that all important difference. I am excited about helping Château George 7 develop its true potential and our approach is simple - the greatest respect for the vines and for the terroir combined with attention to detail in the vineyard and in the winery."
Originally from Dax in Eastern France, Bruno became interested in wine at a young age and so studying oenology was a natural step after gaining his first degree in Biology and Earth Sciences at the University of Bordeaux.
His first professional experience was at Le Bon Pasteur, a Michel Rolland property in the renowned Pomerol appellation on the Right Bank. In order to further complete his training, he went to Argentina to work at a number of wineries and on his return to France, he joined the Rolland Laboratory where he discovered a passion for wine consultancy. He realised in 2001 that this was the profession he really wanted to pursue.
Currently, he advises a number of prestigious wine estates on the Right Bank and in the Entre Deux Mers regions of Bordeaux, as well as some domaines in the most highly-reputed wine regions of Spain. His philosophy is to keep learning and travelling in order to remain open to new approaches and innovations and stay at the forefront of his profession.
"Helping a new estate develop their wine profile - to be the best the terroir offers - is always satisfying. Our mission at Château George 7 is a wine that captures the essence of the exciting potential of Fronsac today: fruit-forward, fresh with a touch of minerality from the limestone plateau along with great structure that is not over-bearing. The result is an elegance and length of finish with silky tannins that we hope you will enjoy. "
I have lived and worked in France for over 25 years. After a career at Accenture in Paris and then Nice and with the family having flown the nest, I felt that the time had come to follow my passion. I started studying WSET (Wine and Spirits Education Trust) wine courses and travelled to Bordeaux to explore the city and its appellations.
I decided that if I was to get serious about wine, I needed to be part of the process from start to finish and so having visited a number of properties, I decided that the Fronsac appellation had a fascinating wine history and the potential for great quality wine. A hidden gem that should not be hidden! It happens to be beautiful to boot.
So here I am, 4 years later, with the WSET Diploma, the creation of a new château in the village of Saillans and a little piece of heaven in the form of a renovated house and winery nestled in the heart of a small parcel of vines.
The next chapter of the adventure is about to begin as I embark on sharing the wines born of a labour of love - from fusing tradition with innovation and creating next-generation AOC Fronsac wine: Château George 7.